- Ended Jun 4 at 4:00 PM UTC
UX Research for Product Professionals
- 0 left
- Zoom
- $128
Learn how to make useful products with UX research!
Special trial cohort offer $128
Trial offer includes:
50% lifetime discount on all courses
45 minutes free consulting with me on UXR over Zoom
About the course
A series of live online UX research seminars
I created this course to (re)introduce and distill UX research to professionals that want to make useful products based on evidence.
This course is an actionable explainer of UX Research from the trenches, which I deliver in a very interactive and approachable way!
In the course we will survey various UX research methods and examine how they are applicable for your context. Irrespective of you being a UX professional or not.
I have adapted this battle tested in-person course into an online series and you will have the opportunity to help me shape it as part of the first trial cohort. We will put a lot of what you'll learn into practice immediately!
When you join this new 5 session series, as part of the trial, you get a special discount of a course that has run in-person with great success for a good part of a decade in both the industry and academia.
As part of the first trial cohort offer you also get a free 45 mins Zoom call with me to discuss anything you want UX Research related. You will also get a 50% lifetime discount for all other courses!
This will be the only time the course will be offered at this low discounted price of $128.
During the course, we will unpack UX research and most importantly understand how you can use UX research to discover what is worth building and how to figure out if it has been built well for the end users -- so that you can take it back to your team and apply UX research where it matters the most.
At the end of the 10 hours course you will know how the application of UX research will help you make the right decisions for your product and how to move forward!
What you will learn
In this course you will learn to:
Understand the fundamentals and role of UX research in the product lifecycle
Differentiate and identify when and where qualitative and quantitative UX research methods are needed
Design and conduct usability tests and user interviews to generate actionable insights
Appreciate how to measure UX effectiveness using relevant metrics
Apply UX research outcomes to inform design decisions and prioritise product backlogs
Communicate the value and ROI of UX research within a product organisation
See how generative AI might influence and impact UX research
Who is this for
UX researchers earlier in their journey interested in using mixed-methods!
Product managers that want learn how to make optimum use of UX research for decision making
Designers that seek to truly understand UX research, whether they have prior UX research knowledge or not
BAs and QAs involved in requirements, design and validation cycles
Developers that work in cross-functional product teams and are curious about making useful products
Entrepreneurs that want to add UX research in their toolchain, to make better decisions about their user cantered products.
Professionals that want the speed of AI-assisted development not to negatively affect their project's user experience
Topics that we will cover
What is UX and UX research
Good UX and how to measure it
Common qualitative and quantitative UX research
Usability and Usability testing
UX metrics
Usefulness measurement
Product discovery and user interviews
Evidence-based product backlogs
AI in UX research
UX research in the product development lifecycle.
Extra value for the first trial participants
You will be joining this course in its first online iteration!
As part of the trial cohort for this online version of the course, I hope that you will contribute valuable feedback to shape the course. To thank you for this, apart from the deep discount, you will get the following extra value:
A 50% discount for all following courses
45 mins private live Zoom call with me to discuss anything you want UXR related!
You will also become part of our online community (on this site) to discuss all things UXR in the private discussion groups
Structure and logistics
The course will run online over Zoom as a series of 5 live seminars.
The seminars will run on five consecutive Thursdays from the 4th of June to the 2nd of July between 4:00 and 6:00pm CEST (UTC+2) and the course material and recordings will be made available in the course platform.
The start time on the Thursdays of 4th, 11th, 18th and 25th of June as well as on July 2nd will be exactly at 3:00pm BST / 4:00pm CEST / 5:00pm EET / 8:00 pm EST.
The sessions will be highly interactive, participatory and you will take part in hands-on activities. It will be fun, I promise!
The sessions duration will be up to 2 hours each with breaks.
Terms of engagement
I also hope that by joining you do agree to the following terms of engagement below:
You can get a full refund at any time during the course if it doesn't work for you! I will still thank you for joining
You will please complete the surveys that I'll send you during the course and at the end (don't worry they're quick)
You commit to a short 20 min feedback session with me over Zoom :-)
You will please attempt to give the course a testimonial (positive or negative)
You agree to not redistribute the material I will hand out. Really please!
You agree, I am sure, to give honest and constructive feedback (positive or negative doesn't matter)
Course prerequisites
Basic understanding of product development is needed
No prior knowledge of statistics or quantitative methods is needed
No prior knowledge of UX research methods is needed
Join this one-off trial cohort of the course
(should you decide you don't like it you can get a full refund)
About me
A UX researcher with a Machine Learning PhD.
I am a software engineer who, a long time ago, became a UXer to help make useful products!
I love building systems as much as educating. I bring my experience of 27+ years in the software industry to my students everywhere.
I recently led the Consensys Platform Team's user research, which produced the open source AskO11y 'AI-powered observability assistant' Grafana plug-in. In previous projects I have worked mostly in enterprise and finance environments, as well as in mobile telecoms and embedded systems.
I specialise in product discovery and UX measurement and I love both qualitative and quantitative user research as well as team coaching, requirements elicitation and the integration of UX research into software production. I must have conducted thousands of user sessions already.
Believe it or not I have a machine learning PhD as well as a computer communications MSc and BEng from the University of Essex. I am also a Certified Scrum Master (Scrum Alliance CSM) and hold a UX Master Certificate (in UX Research, Interaction Design, and Web Design) from Nielsen Norman Group.
In a previous life I was researching and building content recommender systems with ML, something that seems so current today.
If you are worried about AI and how this reflects in UX research..... I got your back, bring your questions to the course!
Some of my talks
I've produced a lot of public content, giving talks and workshops at conferences, meetups and podcasts around the world.
Invited to the NNG Podcast
Tracking UX Progress with Metrics
In this episode we discussed about qualitative and quantitative user research and how we can close the loop to figure out if we've done a good job as UXers
Talk at Product Tank London
Evidence Based Product Backlogs
In this talk to 430 people I distilled the ideas about usefulness measurement as a driver to evidence-based backlogs, a topic that we will unpack during the course.
Rosenfeld Media AR'22 (Condens session)
Leading In and With UX Research
Panel discussion about leading UX research teams and using UX research to influence the organisations and make things better!