Free Lesson

A free pre-recorded taster session on: * The difficulties in conducting user interviews * Dos and don'ts during user interviews * Usability testing moderation * Moderated vs unmoderated usability testing sessions * Post task questions (in usability testing) * User Personas, what they are and how they help us * John's rule of thumb about user personas in the enterprise

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Experience my teaching delivery and content

In this video I discuss conducting user interviews, usability testing moderation and user personae (aka user personas).

The video is the only pre-recorded material I gave during the summer of '26 cohort of 'UX Research for Product Professionals". I created this video the way I deliver my live sessions. The recording has no interactive elements or hands-on activities as we would do in the live class however.

To really feel how it is during our small interactive class you'll need to join one of the upcoming cohorts. If you like the video you'll love the course for sure.

I hope you enjoy the video and find it useful!

About me

A UX researcher with a Machine Learning PhD.

I am a software engineer who, a long time ago, became a UXer to help make useful products!

I love building systems as much as educating. I bring my experience of 27+ years in the software industry to my students everywhere.

I recently led the Consensys Platform Team's user research, which produced the open source AskO11y 'AI-powered observability assistant' Grafana plug-in.

In previous projects I have worked mostly in enterprise and finance environments, as well as in mobile telecoms and embedded systems.

I specialise in product discovery and UX measurement and I love both qualitative and quantitative user research as well as team coaching, requirements elicitation and the integration of UX research into software production. I must have conducted thousands of user sessions already.

I have a machine learning PhD as well as a computer communications MSc and BEng from the University of Essex. I am also a Certified Scrum Master (Scrum Alliance CSM) and hold a UX Master Certificate (in UX Research, Interaction Design, and Web Design) from Nielsen Norman Group.

In a previous life I was researching and building content recommender systems with machine learning, something that seems so current today.

If you are worried about AI and how this reflects in UX research..... I got your back, bring your questions to the course!

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Testimonials from course participants

What participants said about their experience with the "UX Research for Product Professionals" course

"Most UX research courses teach you the methods. This course teaches you the job.

You come away with a real toolkit: how to plan and run usability tests and how to measure what you find with UX KPIs like SUS and UMUX-Lite, so your results are something you can put a number on and defend. But the tools are the easy part to list.."

D. S. UX Designer

"From the very first session, I felt that this wasn't just a typical series of lectures.

It was a course full of open-ended discussions and hands-on activities that made even the more abstract concepts and complex models much easier to understand and apply.

The course material was pure gold, and I'll definitely keep coming back to it and applying it in my work."

E. V. UX Designer

"If you're not a UX Researcher or a Designer, it might feel exotic or a waste of time to take a course on UX Research and you may be right for a lot of courses out there, but this particular one is a game changer.

I guarantee you'll enjoy this course, no matter your background, especially if you're into Lean principles."