"I took this course because AI tools have made it possible for someone like me to actually build a product, and I could see that the hard part was no longer the building.

That turned out to be exactly right. Vibe coding means I can produce something that works in a weekend. Nothing about that tells me whether anyone needs it. This course gave me the part I was missing: how to tell the difference between an assumption and a fact, how to ask questions that get at what people actually do rather than what they say they'd do, and how to measure whether something is usable instead of guessing.

John teaches it in a way that works for people without the background. The sessions were practical, built around real cases, and he made room for the whole group to think out loud rather than just sit through slides. Highly recommended."

"No matter how advanced AI gets, how different the roles become, how the industry shifts from countless variants, I believe that going back to the origins, listening again to the stories that first ignited my curiosity, and playing hands-on with the tools and ideas of UX and User Research was one of the best reality checks and psychological cures I could have given myself at this time.

John is an excellent mentor who gives us real tools to address professional and personal challenges, inside and outside the realm of UXR. He connects the dots with us interactively, going deep into surfacing value for us, is very straightforward, and goes out of his way to make each lesson more masterful and us more intuitive, thoughtful and capable.

The course is honestly an engaging, thought-provoking, practical trial of the fundamentals of UXR and UX thinking.

Our group bonded so well, that we did not want to leave after the sessions and kept asking for more.

Upon completing this course, I feel grounded again in UXR"

"You can find plenty about conducting UX Research online, but through this course's structure you get more than just the theory behind the methods — you get actual thinking tools you can add to your skillset.

What made this experience genuinely valuable was the engagement and participation it created.

John gave space to everyone to ask questions, agree or disagree, and share their own take based on personal experience. Through real examples and hands-on activities, we got to collaborate and learn both from him and from each other.

I'd recommend this course to anyone who wants to think more rigorously and apply what's useful from UX Research methods to their own situation.

Thank you, John, for putting so much care into this course, and to my classmates for making it such an engaging experience."